WHY BRISTOL?
BENEFITS AND
COSTINGS
Bristol has a history and tradition that make it one
of the most creative, frontier-breaking, cutting-
edge, multi-cultural and fun cities in the world.
It's because Bristol is a place where you can
come and play, whether you want to play football,
or whether you want to play out on the town at
night, or whether you want to play at inventing
new music, art and drama. It's a playful city, so
we want the world to come and play in our city
before, during and long after the 2018 World Cup.
That's why.
So, what have we got to do to make sure Bristol
is one of the cities on the England Candidate Host
City list in December?
We've got to give the England Bid Team and
ultimately FIFA confidence that the World Cup
won't just be safe in Bristol's hands, but it will
become even bigger, more exciting and successful
in this creative, fun-loving dynamic city of ours.
We don't just want to meet FIFA's expectations for
the World Cup, we want to exceed them here in
Bristol!
We've got to give them a stadium that meets all
their detailed requirements.
We've got to be able to move thousands of
people around the city easily and efficiently.
We'Ve got to have hotel rooms and beds for
everyone visiting the city.
We've got to provide the highest-spec team
base camps, hotels and training sites.
We've got to find the sites where we can put on
the biggest and best 'Fan Fests' the World Cup has
ever seen.
We've got to be able to put on the biggest
welcome Bristol has ever put on!
It will cost a lot of money to get the city ready to
welcome the world in 2018. But it is the biggest
event in the world after all, and it will probably
bring many times what it costs back into the city.
For example, it's reckoned that each time the
FA Cup Final was played in Cardiff while Wembley
was being rebuilt, it was the same as £2001 being
spent in the city's economy. If Bristol gets to host
five games in 2018 - and it could - that would be
worth £ioom in today's money.
And with maybe as much as seven or eight
years as an official FIFA World Cup Host City,
there'd be advertising, promotional and publicity
opportunities worth many more times this amount
for Bristol.
Being an official World Cup Host City would also
pave the way for investment in new infrastructure
across and beyond the city. Not just the much-
needed, state-of-the-art transport infrastructure,
but high-speed telecommunications infrastructure,
and new environmental infrastructure to tackle the
effects of climate change.
And then there's the legacy. This has to
be an opportunity to bring new benefits and
opportunities that will last in Bristol for many
years to come. Only by winning the right to be a
World Cup Host City in the first place can we begin
to build the legacy for the future.
It's a big prize. Bristol needs your help to win it.
Bristol's twin town Hannover hit the jackpot in
the 2006 World Cup, hosting a quarter final between
Spain and France, proving our city could see the top
international teams in the world heading out west.
