POOLING OUR RESOURCES CHAMPIONS LEAGUE If we accept that money makes the world go around, then we have to accept that it makes the footballing world go around as well. The UEFA Champions League provokes all sorts of reactions. Some don't like to talk about the money. Others only want to talk about the money! In general, foot ball-lovers want, above all else, the best possible results for their team. At the same time, they are reassured by the financial spin-off which enables their club to remain competitive at the highest level. UEFA has always Insisted on transparant accounting and the concept of ploughing UEFA Champions League income straight back into football not exclusively into the coffers of the participating teams but also into member associations who must saf eguard the future of the game as a whole. Some of the figures for the 1995-96 season are already available. The fixed guar antee of 2m Swiss francs; the bonus 900,00 francs per win and 450,000 per draw during the group phase; and a payment of 2.8m francs for reaching the quarter finals alow us to calculate the following earnings for the eight quarter-finals who restarted the UEFA Champions League after the winter break: Spartak Moscow 10,200,000 AFC Ajax 9,750,000 Juventus FC 8,850,000 Panathinaikos FC 8,400,000 Real Madrid 7,950,000 Borussia Dortmund 7,050,000 FC Nantes Atlantique 7,050,000 Legia Warszawa 7,050,000 The four semi-finalists can add a further 2.8m francs to those totals, and remem ber that, apart from the final, gate receipts belong to the home club. Apart from all this, UEFA's Executive Committee recently approved a share-out of 22,625,000 Swiss francs derived from the TV Pool. This is a fairly complex operation wherby TV monies are channeled back on a pro rata basis. In other words, those who contribute more get more back. All the money is paid to national associations who can retain 25% and pass the remaining 75% to the participating clubs. In this way, useful and important sums are made available for the administration and development of the game. 43

AJAX ARCHIEF

Programmaboekjes (vanaf 1934) | 1996 | | pagina 41