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MATCHDAY MAGAZINE
P
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Rangers start the season with a
new sponsor and a new playing
strip. Earlier last month the Club an
nounced a lucrative three year spon
sorship deal with Scottish Brewers
which ranks as one of the richest
agreements in British Football.
McEwans Lager is the brand back
ing Rangers and the name will be
carried on the front of all team strips.
In addition to shirt advertising, our
new sponsor will also feature pro
minently in Ibrox itself as the Govan
Stand is to be renamed the McEwans
Govan Stand. Hospitality is also in
cluded and Scottish Brewers will be
able to entertain guests in the
prestigious Thornton Suite.
Trackside and programme advertis
ing are also included in the
agreement.
Prompting Scottish Brewers in
volvement with Rangers was the
revitalised interest in Scottish Foot
ball. Their association with the Club
is aimed to create a high profile for
McEwans Lager in a very com
petitive lager market.
Sales Director for Scottish Brewers,
Alastair Wilson, said: "We are seek
ing a greater increase in our share of
the lager market in the West. We are
supremely confident that this new in
volvement with Rangers is going to
have a big influence."
The sponsorship announcement
coincided with the unveiling of
Rangers' new strip deal with Umbro
International. The new kit forms only
part of the overall leisurewear
package Umbro has put together for
the Club and made available from
retailers throughout Britain.
The most unusual feature of the
new Umbro shirt is the press-stud
fastening at the neckline.
Clubs News Please
A regular feature we hope to carry
in this season's programme is news
and happenings of Rangers Sup
porters Clubs and fans both at home
and abroad. To do this we need your
assistance.
So how about dropping us a line
with any information, chit-chat,
details of events and travel etc, here
at the Rangers Matchday Magazine
offices. The address is: Sports Pro
jects (Rangers), 222 Broad Street,
Birmingham, B15 1AY. It's your pro
gramme, so let's hear from you!
Rangers Chairman David Holmes, in
front of TV cameras following the an
nouncement of McEwans sponsor
ship for the club.
TOURNAMENT FORMAT
The first game of the Tournament
is between Ajax and Internacional
on Saturday at 2pm. Rangers meet
Real Sociedad later in the afternoon
at 4pm.
On Sunday, the third place match
between the two losing teams from
Saturday, will kick-off at 2pm. The
final starts at 4pm and will be the win
ning teams from Saturday's games.
No extra time will be played in any
matches and those with level scores
after 90 minutes will be decided on
penalties.
VOUCHER PRIZE DRAW WINNERS
Winners of our programme
voucher cash prize draw made at the
end of last season were: £100 - W.
Hough; £50 - G Brodie I.
Hamilton; £20 - E. McVicker, J.
Moore, S. Blake, A. Reid P. Callow.
Our first programme voucher for
the new season will appear in Satur
day's issue. Be sure to save it.
Coverman Jimmy
Today's cover picture sees Jimmy
Nicholl browsing at the magazine
stall outside the team's hotel in
Solothurn, Switzerland. Jimmy's
choice of reading was 'Kicked', the
popular German soccer publication.
PAGE SIX RANGERS MATCHDAY MAGAZINE R1
