fig 2. Swedish man - front fig 3. Swedish man - 45°angle fig 4. Swedish man - profile
THE HUMAN RACES
THE SWEDE AND HIS MIND
People from Central Europe, tired of the
growing manana-philosophy, began to
populate Sweden 10,000 years ago. Here, only
the strongest minds survived the boring
environment (fig. 1), mammoth-hunting and the
long winters. Today, the remains are known as
the Swedish Race.
The Swede's mind is, as anything else, formed by its
history. Life was filled with hard work and there was no
time, need or energy left for changing moods (fig. 2-4).
Surely, wild animals are not caught by strong emotions
and this, of course, prevented any development
of temperament. In time it became necessary
for Swedes to do business with other races. For
this purpose they developed a primitive (fig. 5)
but effective look-alike behavior. Tell a Swede
something very, very funny (fig. 6) and he will
smile, not laugh. Insult him and he will look sad
but he will never go mad.
This is not always the whole truth, however (fig. 7).
The mild reaction is also quite often due to the fact (fig. 8)
that they simply don't get the point.
fig 5. Mammoth hunter fig 6. Hard work fig 7. Strong emotions fig 8. Smile
EYEWEAR SWIMWEAR FOOTWEAR BAGS SPORTSWEAR UNDERWEAR FRAGRANCE
SCANFASHION Amsterdam 020 - 4001818 Antwerp 03 - 227 1591
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