"First think why... ...then apply the technology X NTWRK— A delighted Paul Phillips after twice winning silver. On line and off-line communications have now become a significant tool in the marketing mix. And whilst the internet, intranet (and other interactive media) may not be an objective in their own right, they can be a highly effective addition to the marketing arsenal. NTWRK is the interactive marketing subsidiary of the BRIDGE marketing group, and has provided interactive solutions for ARAG Rechtsbijstand, Dow Chemical Worldwide, Dow Europe, ING Bank, Kluwer Rechtswetenschappen, KPN/PTT Post International, NIMA and Stater (a subsidiary of Bouwfonds). The pace of change is truly staggering, yet marketers should not be left behind out of techno-phobia. The challenge is not the technology (our programmers work miracles every day), but the application of solid business, principles to create an interactive environment where customers feel at home. This approach proved successful for Dow Europe, who's Magic Match site was awarded silver at EDM A's Best of Europe awards and a silver Esprix (DMSA) in the multimedia category. If you have a challenge for our interactive thinking, contact Paul Phillips or Eege Klop. Interactive Marketin Schurenbergweg 5, 1105 AP Amsterdam Zuidoost Postbus 12121, 1100 AC Amsterdam Zuidoost. Phone: (020) 563 2333 Fax: (020) 697 8636 Email: info@NTWRK.com World Wide Web: http://www.NTWRK.com


Magazine (1987-2007) | 1997 | | pagina 134