NOTES TO THE PRO FORMA CONSOLIDATED
PROFIT AND LOSS ACCOUNT
i. Net turnover
December 31, 1997
1996/1997
1995/1996
1994/1995
NLG '000
NLG '000
NLG '000
NLG '000
Football
Gate receipts Premier Division,
Amstel Cup and friendly games
4.131
5,154
3,972
5,672
Gate receipts European competitions
5.285
12,658
12,375
9,732
Premiums European competitions
-
15,563
22,123
21,150
Season tickets
10,965
17,427
4,299
3,913
Business seats and sky box seats
8,437
15,640
2,300
2,300
Indirect match income
724
1,369
1,650
1,154
Subtotal
29,542
67,811
46,719
43,921
Sponsorship
11,207
13,978
11,946
11,082
Television and broadcasting income
3.338
5,282
3,099
1,521
Merchandising income
2,723
3,594
2,878
935
Total net turnover
46,810
90,665
64,642
57,459
Cost of sales
1,812
115
-
-
Cost of sales comprises the cost price of Ajax goods sold and of image rights.
2. Personnel (FTE's)
December 31, 1997 June 30, 1997 June 30, 1996 June 30, 1995
Number
Number
Number
Number
Players and technical staff
55
47
36
39
Other employees
54
51
32
26
109
98
68
65
3. Other operating costs
July 1, 1997 -
December 31, 1997
1996/1997
1995/1996
1994/1995
NLG '000
NLG '000
NLG '000
NLG '000
Other personnel cost
1,400
1,215
789
795
Cost of matches
10,720
16,573
12,864
9,245
Accommodation
8,150
16,819
1,844
1,394
Management and administration
4,179
5,093
2,886
1,789
24,449
39,700
18,383
13,223
4. Extraordinary income
An extraordinary profit has been included in the income for the year 1995/1996 relating to
the redemption of the long-term lease contract of the grounds of the company's former
premises 'de Meer'.